From good to great

Massey University
Exhibition Branding

—
Created at Foundry Creative

This project was designed under the creative direction of Stephen Legg, in collaboration with Mariam Abubaker.

Exposure is the annual graduate exhibition for the College of Creative Arts at Massey University. As one of the College’s signature events, Exposure proudly showcases the work of emerging young artists and designers as they celebrate their achievements and embark on the next step in their creative journey. Each year the exhibition’s identity is refreshed to reflect the new cohort of graduating students.

This year our approach was to focus on the student journey. The driving idea behind our concept was ‘good to great’, drawing on the student’s transition from a promising young artist or designer through to a talented in-demand graduate. This transition was expressed and activated through a dynamic visual identity and typographic system.

The distinctive eye-catching patterns were applied throughout the building to lead people through key areas of the exhibition space creating an immersive brand experience that continues from the first touch point right through to the event itself.